• Brand Naming
• Brand Discovery
• Logo Design
• Style Guide
• Rule Book
To ensure that my best is given to every project undertaken, I have developed the following manifesto to guide my design solving process, whether simple or complex. Together with the client, every move is customised in a way that produces the best outcome; taking the most effective route without any deviation.
The process starts with a clear understanding of the history and vision of my client's brand. This is where we define the problem and the possible solution.
Every project is covered under a contract signed by the client and myself. This helps both the parties stay accountable for every step.
Note: After the agreement, a minimum of 50% deposit is required.
3. RESEARCH & DEVELOPMENT
Based on the brief and the proposed solution, I do my research on factors such as competitors, brand positioning, strategy and the execution of solution.
4. SKETCHING & DESIGNING
Once happy with the progress, keeping the brief and the research in perspective; I move on to the most important part - sketching my ideas down, either digitally or on paper.
5. REVISIONS (IF ANY)
Upon presenting the concepts, if the client feels the need for revisions, I make sure it's done within the proposed solution in the best way possible.
6. FINAL DELIVERY
Once the final design has been completed and signed off by the client, I prepare both Vector and Raster files for delivery. These include all the files needed for branding.
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