Company bio

Undernite Constructions is an established independent company undertaking contracting and subcontracting work. Their business mojo is to have all the services and expertise under one roof, making them the one-stop shop for all of the client's construction needs.

Their range of services include start-to-finish construction, façade refurbishments, aesthetic overhauls and rectification in structural issues; to MEP and HVAC systems. Ranging from traditional classic style builds to LEED certified projects, they strive to use the latest advances in construction innovation and technology, to better serve their clients.

SCOPE OF PROJECT

Logo Design
Brand Identity System

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The Goal

A professional logo design brings an extra level of credibility to a construction brand, one that inspires trust and confidence in the company's ability to deliver and cater to the client's needs. It has to flawlessly communicate everything the company is about, and be a statement of the brand's values. This was the axiom.

Dealing with old-school, time-honed construction techniques as well as more cutting-edge and innovative modern takes; the company needed an identity that reflected their versatility.

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Identity System

Construction projects resonate precision, stability, economic growth, and improvement. Since this industry is all about structure and form, geometric designs instinctively work well in construction logos. Every design decision reflects on the brand, so strategic choices are quintessential.

With a bold serif font for the main name and a heavyweight sans-serif font for the subtext, the combination sums up the many qualities associated with buildings — tough, sturdy, and imposing. It also conveys that the brand maintains old-fashioned honourable values like hard work, honesty and fairness.

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The Outcome

Since the launch of their brand, Undernite Constructions have applied their new identity across all aspects of their business.

They have very tactfully used it as a means of advertising themselves by incorporating their identity onto their machinery, cranes, shade cloths, team member uniforms and gear. Particularly, their company vehicles clad in the distinctive red, zooming by on the roads and highways, have created a buzz; with more people now in the know of Undernite Constructions - their reliable one-stop construction shop.

This awareness, and a build of confidence and loyalty in the minds of people, have led to the increase in revenue generation; and continues to help establish their name and place within the industry.

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