Organisation bio

Every child has the right to learn. Every child has the right to go to school. This is irrespective of their geographical location, the colour of their skin or how financially sound their family may be.

Happy Education is an organisation that renders financial, physical and social help to the underprivileged children around the world through education, equipping them to manage their needs in the long run. They seek to provide them with free, quality learning by partnering with scholastic establishments, to make education a reality for every child

This is made possible through awareness campaigns to help raise funds for tuition fees; in addition to covering costs for basic related amenities such as school uniforms, lunches, books and other school stationary. Their principle aim is to eradicate illiteracy in society and spread smiles through education.

SCOPE OF PROJECT

Logo Design
Visual Identity System

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The thought process

Branding, in the case of nonprofit organisations, is all about how the world sees the organisation and the work they do. It acts as a catalyst toward greater public discourse regarding issues that need the limelight.

Although nonprofits use their brands as a fundraising tool, the primary goal is to create a greater social impact and spur support by projecting their long-term goals and mission; while also portraying their internal identity, values and organisational cohesion. It represents their global identity, and the 'what and why' of their organisation.

Harbouring trust, reinforcing credibility and galvanising support is crucial, all of which is to be portrayed through the brand. A strong identity system not only increases the trust and loyalty amongst supporters, but it ought to create a sense of organisational unity.

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Identity System

The logo is the centrepiece of the brand. It is what people will remember and recognise the organisation by. The key idea for a logo of this nature is for it to be simple yet compelling, relatable and memorable.

A clean geometric font feels modern. It is eye catching and easily legible. The hard lines, soft corners, open apertures in the characters and rounded geometry aptly fit the personality of the organisation.

The colour scheme in place revolves solely around a shade of vivd sky blue. With its high value and high chroma; it resonates trust, devotedness, reliability and dependability on the brand.

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The Outcome

A sound identity instills confidence and a sense of loyalty and trust within the people.

With an increase in the number of sponsors and incoming support, the new identity is successful in having done just that. It has helped them garner support and achieve visibility amongst similar causes. Being in unison with all the values of the organisation, it voices out all that they stand for and has allowed for them to rise above the noise and be heard - which were the key requisites.

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